Using BroadWorks Platform, Swisscom Introduces Hosted Unified Communications Solution for SME Market; Also Debuts Residential VoIP Service

GAITHERSBURG, MD–(Marketwire – Apr 25, 2012) – BroadSoft, Inc. today announced Swisscom, Switzerland’s leading telecommunications provider with six million mobile customers and approximately 1.7 million broadband connections, has leveraged the BroadWorks voice application platform to introduce a new hosted unified communications (UC) offering targeting the small and medium-sized enterprise (SME) and voice service to the residential markets.

With a significant presence throughout Switzerland, Swisscom offers a broad range of products and services for mobile, landline and IP-based voice and data communications. To provide SMEs with a flexible, cost effective and feature-rich offering, Swisscom turned to BroadSoft’s industry leading BroadWorks platform to deploy a suite of IP-based, integrated services that will deliver several key benefits, including:

  • Full compatibility with the customer’s preferred SIP phones and legacy hardware to ensure seamless transition.
  • Robust, scalable IMS-ready platform that enables enhanced applications such as web-based call management, call forwarding to all devices, hunt groups, and receptionist capabilities.
  • Workforce mobility as BroadWorks Anywhere provides enterprise end-users with a single number that can ring to an employee’s deskphone, mobile, smartphone or home phone, as well as one-click capabilities to move calls from one phone to another without hanging up.

“In determining the best solution partner for these new Hosted Communications offerings, it quickly became evident BroadSoft was uniquely positioned to enable the delivery of new, innovative communications and entertainment services for our enterprise and residential customers,” said Sacha Fürer, Head of Voice Services Development, Swisscom. “The ability to launch and scale innovative hosted voice and unified communications services from a single carrier-grade platform provides in our view an advantage in what has become an increasingly competitive market.”

In addition to leveraging BroadWorks for the SME Hosted Voice solution, Swisscom is also now able to offer first-line VoIP for its fiber customers.

“Through BroadWorks, we believe Swisscom brings a significant competitive differentiator to market as the only IP hosted communications service available to Swiss small and medium-sized businesses,” said Leslie Ferry, vice president marketing, BroadSoft. “The combination of Swisscom’s broad portfolio of communications solutions and commitment to high-quality services with the proven BroadWorks platform will help set the standard for making the promise of integrated communications and entertainment a reality for businesses and consumers.

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