Jim Tyrrell, Senior Director, Product Marketing at Transaction Network Services (TNS) describes it as perhaps one of the few issues that’s “…neither red state nor blue state.” Robocalling. Robotexting. Americans received 78.9 billion robocalls in 2021, up modestly from 77.2 billion in 2020 but still down considerably from pre-pandemic 2019 levels, according to Transaction Network Services (TNS). TNS analyzes more than 1.6 billion daily call events across hundreds of carrier networks to identify emerging robocall trends and scams to produce the most authoritative source on robocall data. 2021 robocall volume was still far below 2019, when it reached 106.9 billion.
In this podcast, Tyrrell takes us through where we are with the effort to curb abuse and offers insights into the future. A major take-away in our discussion is the possibility that, as with email, while the issue of spam continues, mitigation works on a level that has preserved email’s viability. Real-time communications mitigation may in the medium and long term turn out a similar outcome.
TNS’ robocall data expert Tyrrell discusses some of the most compelling 2021 data narratives, including:
- Americans aren’t feeling pandemic robocall drop. Despite robocall volume declining significantly since pre-pandemic levels, only 38% of Americans recently surveyed by TNS believe they have received fewer robocalls during the pandemic than before it.
- Tier 1 carriers stepped up in 2021. The top US carriers made significant progress with STIR/SHAKEN implementation and reducing robocalls last year. In fact, less than 5% of high-risk robocall activity originated on Tier-1 networks in 2021.
- VoIP is the new robocall battlefield. So where are the unwanted calls now coming from? VoIP providers, which now account for 68% of high-risk calls in 2021.
- Scammers didn’t stop for the 2021 holidays. The TNS survey found that 48% of Americans received one or more robocalls/robotexts this past Thanksgiving Day. Further, 45% of respondents believe they have been targeted by an Amazon online holiday purchase scam via robocall, robotext, email or weblink in the past.
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