The company’s suite of solutions includes super aggregation, monetization features, an enriched user experience and actionable data and analytics.
AMSTERDAM – September 5, 2024 – Irdeto, the global leader in digital video platforms, is excited to announce its participation at the International Broadcasting Convention (IBC) 2024, taking place in Amsterdam later this month. This year, Irdeto will be showcasing a wide array of cutting-edge solutions that go beyond traditional security, underlining the company’s commitment to becoming the best provider of digital solutions for the video entertainment industry.
At IBC 2024, Irdeto will present three key areas of its innovative portfolio through on-site demos: Irdeto Experience, Irdeto Armor, and Irdeto Anti-Piracy. These solutions empower the media and entertainment industry with tools that protect and enhance the delivery and monetization of digital content.
- Irdeto Experience is a holistic platform designed to optimize the delivery of video content across multiple devices and platforms. It integrates seamlessly with existing systems to provide a smooth, engaging user experience while enabling advanced features such as addressable advertising, content personalization, and real-time analytics. This solution makes it possible for media companies to maximize cost savings and improve audience engagement and monetization.
- Irdeto Armor is a comprehensive cybersecurity suite tailored for the media and entertainment industry. It offers robust protection against a wide range of threats, including cyberattacks, unauthorized access, and content piracy. With advanced features like AI-driven threat detection and real-time incident response, Irdeto Armor ensures that media companies can operate with confidence, knowing their content and customer data are secure.
- Irdeto Anti-Piracy is an all-encompassing solution designed to combat piracy in the video entertainment industry. It includes state-of-the-art technologies such as forensic watermarking, automated takedown services, and real-time monitoring, all aimed at protecting valuable content from unauthorized distribution. This solution not only safeguards intellectual property but also helps content owners and distributors maintain revenue and reduce the impact of piracy.
“We are excited to showcase our solutions that empower the video entertainment industry to thrive in today’s digital landscape. From enhancing user experience to protecting valuable content, Irdeto is committed to driving innovation and delivering value to our partners”, said Doug Lowther, CEO at Irdeto.
Integration with IMDb data
Another demo available for visitors of the Irdeto booth is a solution to monitor and analyze video-on-demand (VOD) titles across global pirate sites, which leverages unique insights and descriptive data from IMDb, the world’s most popular and authoritative source for information on movies, TV shows, and celebrities. Unlike traditional methods that track specific titles, this new web solution collects data on all titles available on pirate sites, which is then cataloged, and enriched using IMDb licensed data. This approach allows Irdeto to create a comprehensive global dataset that tracks when and where titles become available on pirate platforms.
The solution calculates a “piracy popularity” score, offering insights into the popularity of titles offered by pirate sites. Combined with unique IMDb popularity signals, including IMDb ratings and meters, which are derived from the page-views and interactions from the IMDb audience of 250 million monthly visitors, this data provides a more accurate view of a title’s overall demand, whether through legitimate platforms or pirate services. This dataset also enables deeper analysis into viewer preferences, distribution strategies, user engagement, and comparisons between legal and illegal consumption. Content producers and distributors can use these insights to tailor offerings, optimize release strategies, and better understand the factors driving piracy.
“Collaborating with IMDb allows Irdeto to combine our expertise in anti-piracy with IMDb’s unparalleled insights into content popularity. This integration enables us to offer the industry a more holistic view of how content is consumed, both legally and illegally. By leveraging this data, we can help content creators and distributors better understand audience behavior and make more informed decisions to protect and monetize their content”, said Andrew Bunten, COO of Video Entertainment at Irdeto.
Irdeto invites all attendees of IBC 2024 to visit our booth to explore these innovative solutions and discuss how Irdeto can support their business goals in an ever-evolving digital world. The booth is located at the same spot as last year, Hall 1, Stand 1.D51.
About Irdeto
Irdeto is the global leader in digital video platform experiences and security, empowering major media and entertainment brands worldwide. With over 50 years of expertise, our comprehensive services prioritize video experiences delivery, content protection, and anti-piracy solutions, reducing costs and driving sustainable growth while delivering unmatched user experiences. As a trusted partner, Irdeto provides vital managed services, system integration and consultancy solutions, enabling customers to focus on audience engagement. With a global presence, we offer unwavering support for continued success and future-fit strategies. With a unique pay-TV operator heritage, Irdeto is the preferred partner to empower a secure world where people can connect with confidence.
For more information, please visit www.irdeto.com.
About IMDb
IMDb is the world’s most popular and authoritative source for information on movies, TV shows, and celebrities. Products and services to help fans discover and decide what to watch and where to watch it include: the IMDb website for desktop and mobile devices; apps for iOS and Android; and, X-Ray on Prime Video. For entertainment industry professionals, IMDb provides IMDbPro and Box Office Mojo. IMDb licenses information from its vast and authoritative database to third-party businesses worldwide; learn more at developer.imdb.com. IMDb is an Amazon company. For more information, visit https://www.imdb.com/press and follow @IMDb.
